Published on October 21, 2020
HubSpot, a leading growth platform, announced today the launch of marketing contacts, a new pricing model that allows customers to only pay for the contacts they want to market to via email or ads. Customers can also store up to one million contacts they don’t actively market to, such as unsubscribed and bounced contacts, for free.
“New contact pricing has been one of the most-requested feature improvements from HubSpot customers, particularly as we have more businesses managing their entire front office through our platform. We want to encourage growth, not prohibit it with our pricing,” said Brad Coffey, chief strategy officer at HubSpot. “With marketing contacts, our customers will now be able to bring all of their contacts into HubSpot without worrying about paying for ones they won’t be marketing to. Having those contacts in one place will give them the important context they need to better serve and delight their customers.”
With marketing contacts, customers can:
“Being able to pay for only the contacts we need is a game changer for us,” said Matthew Stephens, managing director at eHotelier. “As a growing business, it’s important for us to make sure that the money we spend is giving us the best return on our investment. Marketing contacts helps us do just that by allowing us to focus on delighting our customers without worrying about our budget.”
Marketing contacts is the latest in a list of updates HubSpot has made to its pricing and packaging in 2020 to help support businesses through this time of economic uncertainty. Specific updates include:
HubSpot also allows for unlimited seats across its free tools, providing enterprise-level visibility into reporting, results, and more. Together, these features empower businesses to focus less on their budget and more on creating delightful customer experiences.
Learn more about marketing contacts here.