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HubSpot Launches Native Ecommerce Integration with Shopify

Published on September 26, 2017

New integration unlocks advanced ecommerce marketing for HubSpot customers and Shopify merchants

CAMBRIDGE, Mass., Sept. 26, 2017 /PRNewswire/ -- HubSpot, a leading CRM, marketing, sales, and customer experience platform, announced today a new integration with Shopify, the leading multi-channel commerce platform. The native integration allows shared customers to seamlessly bring Shopify and its data, including customers, orders, and products, into the HubSpot platform.

HubSpot, Inc. logo - www.hubspot.com . (PRNewsfoto/HubSpot)

"In an era when almost every business sells something on its website, Shopify has been an invaluable partner to HubSpot. With this new integration, we're taking that relationship to the next level," said Brad Coffey, Chief Strategy Officer at HubSpot. "The combined power of Shopify and HubSpot gives our shared customers the tools they need to deliver even more sophisticated ecommerce marketing."

The new Shopify integration makes it easier than ever to bring HubSpot's power and insights to online merchants. Customers can see online sales in HubSpot as deals, organize and analyze purchasing patterns, and measure customer lifetime value. The new integration also helps ecommerce marketers complete specific ecommerce tasks, like sending transactional emails and building workflows around shopping carts.

"We're looking forward to deepening our relationship with HubSpot in pursuit of our shared mission to give all companies, big or small, access to the tools they need to start up and scale up," said Tobias Lütke, founder and CEO of Shopify.

Both the Shopify integration and Ecommerce Bridge are currently available in limited beta, and will roll out more widely in the coming months.

To request an invite for these products or learn more about all of the announcements HubSpot made at #INBOUND17, please visit hubspot.com/new.

About HubSpot

HubSpot (NYSE: HUBS) is a leading CRM, marketing, sales, and customer experience platform. Since 2006, HubSpot has been on a mission to make the world more inbound. Today, over 34,000 customers in more than 90 countries use HubSpot's award-winning software, services, and support to transform the way they attract, engage, and delight customers. The HubSpot Growth Stack, built on a powerful, free CRM and comprised of the Marketing Hub, Sales Hub, and soon to be released Customer Hub, gives companies all the tools they need to manage the entire customer experience from awareness to advocacy.

HubSpot has been named a top place to work by Glassdoor, Fortune, The Boston Globe, and The Boston Business Journal. The company is headquartered in Cambridge, MA with offices in Dublin, Ireland (EMEA HQ); Singapore; Sydney, Australia; Tokyo, Japan; Berlin, Germany; and Portsmouth, NH.

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SOURCE HubSpot

Ellie Botelho, ebotelho@hubspot.com, 857-829-5301